Move over millennials: Generation Z is taking over the American population. While you know Generation Y (aka: millennials) as the high-tech, digitally-inclined group, Generation Z is knocking millennials out of the park. Otherwise known as Gen Z (also iGen or Centennials), this generation is made up of true digital natives. We’re taking a deeper look at this group that is now entering the higher education space.
- Born between 1996 and 2010 (Source: Business Insider)
- Raised on the internet and social media, and know no life before the internet
- Youngest, most ethnically-diverse, largest generation in America’s history
- Stereotyped as tech-addicted, anti-social, social justice warriors
- Pursuing college more than previous generations
- More likely to have a parent with a bachelor’s degree or higher
- More open to different gender identities
- Gen Z consumers make up 61 million individuals in the U.S. alone, and are expected to make up 30% of the labor force by 2030. Source: U.S. Census Bureau
- Gen Z has a deep understanding of how technology can transform the way we work and live. 80% said they aspire to work with cutting-edge technology. Source: Dell
- 91% said technology would influence job choice among similar employment offers. Source: Dell
- 80% said they believe technology and automation will create a more equitable work environment. Source: Dell
- Gen Z is the most diverse generation in history, with just over half of them identified as non-Hispanic whites. Source: Pew Research
While we understand the advanced technology knowledge of Gen Z, we must also understand this generation’s views on mental health:
- 76% feel they have a responsibility to help friends that are struggling. Source: EVERFI 2019
- 80% would feel compassion for someone with a mental health condition. Source: EVERFI 2019
- 79% felt that when faced with challenges, he or she had the power to change his or her situation for the better. Source: iGen, Dr. Jean Twinge
- Reported levels of loneliness higher than any generation. Source: Cigna survey
With global connectivity only on the rise, it’s important that the higher education industry knows how to speak to and assist the needs of Gen Z, especially when it comes to mental health. For this reason, TimelyCare is extremely focused on the mental health needs of students.
By offering both a Therapy Now and Scheduled Counseling option, students are able to find the provider they need at the moment they need them.
To talk with TimelyCare about how to better meet the mental health needs of students on campus and how we can supplement your current efforts, call us at 833-484-6359 or email email@example.com.